Aim: My Evaluation report on my research

https://drive.google.com/file/d/0B0xmKLQ2PkIRSU9HRUZJZkRyR3M/edit?usp=sharing

Aim: To plan and make an audio presentation in a way of pitching our magazine in a professional and detailed manner in order to appeal to a publisher

When public speaking, what is important to remember to do?

• Loud and clear voice
• Eye contact
• No waffling getting straight to the point
• No swearing
• No hesitation (no erm's urms)
• Have a set structure that makes sense
• No slang
• No swear words
• Say enough
• Speak with confidence
• Be organised

If a publisher was listening to your pitch, what would they want to know about your project?

• Introducing yourself
• How much the product will cost to make
• How much you're selling the product for
• How much you could potentialally make
• What media you're doing, magazine
• What the magazine is about
• The name of the magazine
• The genre
• The key features in tn the magazine
• Who your target audeience is
• Proof about audience research
• Outline of the product  
• Why your doing it
• Show your personally passionate about the magazine

Target audience

https://drive.google.com/file/d/0B0xmKLQ2PkIRNHhqM1FTbm1Nc2M/edit?usp=sharing

Aim: To research and brainstorm the needs and desires of my target audience within Brighton so i can appaeal to them effectivly in my practicle work

1) According to your survey results which things in life do your target audience prioritise?
My target audience who answered my questions favourite acivity was sport, this was very popluar in the question about what people like to do in their spare time, the two most popular where sport as i said and also socialising, this shows that the people i asked are an active sociable group. I had an option of smoking which I was advised to add in as apparently many of my target audience do smoke, but this was the least popular option with nearly everyone i asked slected this as there least favourite option. Sport was the most popular 1st option just over socialising but in the part that they put there second option in this was very low and socialising was still very very popular. Gaming was reasonably consistant throughout the question with 3 and 4 being where gaming was most popularly selected.

2) Which responses suprised you and why?
I was suprised at the amount of people buying magazines being so low with only 27% of people having purchased a music magazine. This came as a suprise as I thought people would have bought music magazines about there prefered genre. I was also suprised at the results i recieved in favourite food questions as curry mahal came regularly at number 7 or lower down the order, with its competition this was a more sophisticated and a higher quality of food i thought this would be more popular.

3) What did you wish you had asked but didnt?
I wish i had asked what font they prefer, before the questionnaire was produced and questionned i was unaware that you where able to add images, if known I could have added pictures of fonts and also the colour codes and pictures that they would prefer, this way when answering the colour schemes they would know what they would look like and would find it easier. I could also find out what image types they would prefer.

4) Which aspects of the Brighton music scene do you need to research the most?
I will need to look at up and coming Indie bands around Brighton that would be good to include in magazines.

Editorial Calender

https://drive.google.com/file/d/0B0xmKLQ2PkIRUkJXZFl2LXpWUkE/edit?usp=sharing

Genre Moodboard

https://drive.google.com/file/d/0B0xmKLQ2PkIRNWxEYzlMR2ZINms/edit?usp=sharing

Budget table

https://drive.google.com/file/d/0B0xmKLQ2PkIRbjRfMGJCMVVFSzg/edit?usp=sharing

Aim: To construct a health and safety assessment of one or more photo shoots i will be conducting for my magazine considerding all possible eventualities

Key skills:

• Proffessional responsibility
• Applying my knowledge of professional practices
• Showing forethought and evidence of planning an event
• Using the oppotunity to research independently for my indidividual situaition/s

TUC- Trades Union Congress

• Represents British worker's rights
• See: www.tuc.org.uk/
• See: www.worksmart.org.uk

The Health and Safety at Work act 1974

• Had to be followed by all employers/authorities responsible for workers in UK
• A H&S commission was created

It protected people against risks to H&S in terms of

• Dangerous substances/materials
• Maintenances of systems
• Provision of insruction and training
• Working enviroments
• Sllowing unions the right to create reps to enforce it
• Inspectors could gain access to work places

NUJ- National union of Journalists

• Represents UK journalists and protects their rights
• Has a committee which meets just to discuss H&S
• See: www.nuj.org.uk/rights/health-and-safety/

NUJS H&S Concerns

• Bullying
• Stress
• Repetitive strain injury (RSI)
• Public order situations
• Conflict zones
• Exiled Journalists

What types of risks may there be in a photo shoot?

• Falling off an object when trying to gain height for a picture
• A model may be prone to epilepsy so becareful of light senseivity
• A cup of water or any liquid substance could spill onto the lighting wires and the lines connected to the laptop/computers.
• Tripping over wire thats on the floor
• Equiptment blocking the fire exit
• If for an image the room is dark the wires may not be visible
• Risk of fire-electiricty such as lighting could cause this
• Dropping camera/probs/equiptment on people
• Make sure adequate lighting is in place
• Outdoor safety in urban enviroments 
• Electrocution- water near electricity

Hazard- Anything that can cause them harm (eg a chemical electricity, ladders etc)
Risk- How great the chance that someone will be harmed by a hazard

Assessing the risk
The likely effect of a hazard may for example be rated:

Major-
 Death or major injury or illness causing long term disability

Serious-
Injuries or illness casuing short-term disability

Slight-
All other injuries or illnesses

The likelihood of harm may be rated:

High-
Where it is certain that harm will occur

Medium-
Where harm will occur

Low-
Where harm will seldom occur

Risk = Severity of harm x Likelihood of occurance
This sum gives you a risk value of 1-9 allowing a comparrison of risks
1= High risk       9= Low risk

What are the main hazards within the location of your photo-shoot?

• Wires on the floor
• Chairs in and around where you would take images
• The boxes on the floor as you enter the room
• Fires
• Electric faults
• Water leaking on electrics
• Someone suffering from epilepsy

What do you need to find out about your venue? How will you investigate?

Before I go ahead with my photo shoot I will need to check my venue to make sure the venue is up to health and safety standards. I will need to make sure all paths are clear with no boxes blocking any emergency roots, I will need to make sure they are also not in the way of where people will walk so no one will trip or fall over any objects. When taking the picture I will need to make sure there is room around me to move around to get different angled images, if paths are not clear I may fall or walk in to things and injure myself. I will need to make sure all fire exits are clear in case of emergency. Also I will need to make sure all wires are visible in safe areas so people don't trip on things when walking across the studio. I will investigate all this by checking out the studio and seeing all potential risks and thinking of ways I can fully minimise the risks.

What do I need to take pictures of there? And when?
I need to take pictures of my band/solo artist when I have found people that will suit the type of pictures I need, this will take 10 minutes

Version 1- Risk Assessment
https://drive.google.com/file/d/0B0xmKLQ2PkIRMXI2Qm9KRVVodGc/edit?usp=sharing

Questionnaire

https://docs.google.com/file/d/0B0xmKLQ2PkIRcTN0RTI0UkxCWW8/edit?usp=sharing

Aim: To plan my main fictional artist to featurre in my presentation for my first round of photoshoots. To also consider choice of models and requirements

https://docs.google.com/file/d/0B0xmKLQ2PkIRTlduRFNWdGUycGc/edit?usp=sharing

Homework Task 1 for C6D - Ms Bennett

National Union of Journalists and the codes of conducts:

There are many things the national union of journalists have to consider while making a magazine. The NUJ set the princibles through out the UK and Ireland for the journalism since 1936. All Journalists joining the NUJ have to sign up and agree to follow the codes of conduct and follow the professional standards. Below are the codes of conduct people in the NUJ will have to follow...

1. At all times upholds and defends the principle of media freedom, the right of freedom of expression and the right of the public to be informed.
2. Strives to ensure that information disseminated is honestly conveyed, accurate and fair.
3. Does her/his utmost to correct harmful inaccuracies.
4. Differentiates between fact and opinion.
5. Obtains material by honest, straightforward and open means, with the exception of investigations that are both overwhelmingly in the public interest and which involve evidence that cannot be obtained by straightforward means.
6. Does nothing to intrude into anybody’s private life, grief or distress unless justified by overriding consideration of the public interest.
7. Protects the identity of sources who supply information in confidence and material gathered in the course of her/his work.
8. Resists threats or any other inducements to influence, distort or suppress information and takes no unfair personal advantage of information gained in the course of her/his duties before the information is public knowledge.
9. Produces no material likely to lead to hatred or discrimination on the grounds of a person’s age, gender, race, colour, creed, legal status, disability, marital status, or sexual orientation.
10. Does not by way of statement, voice or appearance endorse by advertisement any commercial product or service save for the promotion of her/his own work or of the medium by which she/he is employed.
11. A journalist shall normally seek the consent of an appropriate adult when interviewing or photographing a child for a story about her/his welfare.
12. Avoids plagiarism.

(http://www.nuj.org.uk/about/nuj-code/)

Codes of conduct for the Press complaints commission
The codes of conduct for the press complaints commission are meant to follow many rules. It is there duty to produce and maintain the highest level of standards possible. The codes set the ethical standards that have to be met protecting the writes on the individual publishing and then the public reading. It is essential that all the codes are agreed and so there will be no excuse to not following set rules.
The following are the standards that are set by the codes....

1	Accuracy
	i) The Press must take care not to publish inaccurate, misleading or distorted information, including pictures. ii) A significant inaccuracy, misleading statement or distortion once recognised must be corrected, promptly and with due prominence, and - where appropriate - an apology published. In cases involving the Commission, prominence should be agreed with the PCC in advance. iii) The Press, whilst free to be partisan, must distinguish clearly between comment, conjecture and fact. iv) A publication must report fairly and accurately the outcome of an action for defamation to which it has been a party, unless an agreed settlement states otherwise, or an agreed statement is published.
2	Opportunity to reply
	A fair opportunity for reply to inaccuracies must be given when reasonably called for.
3	*Privacy
	i) Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital communications. ii) Editors will be expected to justify intrusions into any individual's private life without consent. Account will be taken of the complainant's own public disclosures of information. iii) It is unacceptable to photograph individuals in private places without their consent. Note - Private places are public or private property where there is a reasonable expectation of privacy.
4	*Harassment
	i) Journalists must not engage in intimidation, harassment or persistent pursuit. ii) They must not persist in questioning, telephoning, pursuing or photographing individuals once asked to desist; nor remain on their property when asked to leave and must not follow them. If requested, they must identify themselves and whom they represent. iii) Editors must ensure these principles are observed by those working for them and take care not to use non-compliant material from other sources.
5	Intrusion into grief or shock
	i) In cases involving personal grief or shock, enquiries and approaches must be made with sympathy and discretion and publication handled sensitively. This should not restrict the right to report legal proceedings, such as inquests. *ii) When reporting suicide, care should be taken to avoid excessive detail about the method used.
6	*Children
	i) Young people should be free to complete their time at school without unnecessary intrusion. ii) A child under 16 must not be interviewed or photographed on issues involving their own or another child’s welfare unless a custodial parent or similarly responsible adult consents. iii) Pupils must not be approached or photographed at school without the permission of the school authorities. iv) Minors must not be paid for material involving children’s welfare, nor parents or guardians for material about their children or wards, unless it is clearly in the child's interest. v) Editors must not use the fame, notoriety or position of a parent or guardian as sole justification for publishing details of a child’s private life.
7	*Children in sex cases
	1. The press must not, even if legally free to do so, identify children under 16 who are victims or witnesses in cases involving sex offences. 2. In any press report of a case involving a sexual offence against a child - i) The child must not be identified. ii) The adult may be identified. iii) The word "incest" must not be used where a child victim might be identified. iv) Care must be taken that nothing in the report implies the relationship between the accused and the child.
8	*Hospitals
	i) Journalists must identify themselves and obtain permission from a responsible executive before entering non-public areas of hospitals or similar institutions to pursue enquiries. ii) The restrictions on intruding into privacy are particularly relevant to enquiries about individuals in hospitals or similar institutions.
9	*Reporting of Crime
	(i) Relatives or friends of persons convicted or accused of crime should not generally be identified without their consent, unless they are genuinely relevant to the story. (ii) Particular regard should be paid to the potentially vulnerable position of children who witness, or are victims of, crime. This should not restrict the right to report legal proceedings.
10	*Clandestine devices and subterfuge
	i) The press must not seek to obtain or publish material acquired by using hidden cameras or clandestine listening devices; or by intercepting private or mobile telephone calls, messages or emails; or by the unauthorised removal of documents or photographs; or by accessing digitally-held private information without consent. ii) Engaging in misrepresentation or subterfuge, including by agents or intermediaries, can generally be justified only in the public interest and then only when the material cannot be obtained by other means.
11	Victims of sexual assault
	The press must not identify victims of sexual assault or publish material likely to contribute to such identification unless there is adequate justification and they are legally free to do so.
12	Discrimination
	i) The press must avoid prejudicial or pejorative reference to an individual's race, colour, religion, gender, sexual orientation or to any physical or mental illness or disability. ii) Details of an individual's race, colour, religion, sexual orientation, physical or mental illness or disability must be avoided unless genuinely relevant to the story.
13	Financial journalism
	i) Even where the law does not prohibit it, journalists must not use for their own profit financial information they receive in advance of its general publication, nor should they pass such information to others. ii) They must not write about shares or securities in whose performance they know that they or their close families have a significant financial interest without disclosing the interest to the editor or financial editor. iii) They must not buy or sell, either directly or through nominees or agents, shares or securities about which they have written recently or about which they intend to write in the near future.
14	Confidential sources
	Journalists have a moral obligation to protect confidential sources of information.
15	Witness payments in criminal trials
	i) No payment or offer of payment to a witness - or any person who may reasonably be expected to be called as a witness - should be made in any case once proceedings are active as defined by the Contempt of Court Act 1981. This prohibition lasts until the suspect has been freed unconditionally by police without charge or bail or the proceedings are otherwise discontinued; or has entered a guilty plea to the court; or, in the event of a not guilty plea, the court has announced its verdict. *ii) Where proceedings are not yet active but are likely and foreseeable, editors must not make or offer payment to any person who may reasonably be expected to be called as a witness, unless the information concerned ought demonstrably to be published in the public interest and there is an over-riding need to make or promise payment for this to be done; and all reasonable steps have been taken to ensure no financial dealings influence the evidence those witnesses give. In no circumstances should such payment be conditional on the outcome of a trial. *iii) Any payment or offer of payment made to a person later cited to give evidence in proceedings must be disclosed to the prosecution and defence. The witness must be advised of this requirement.
16	*Payment to criminals
	i) Payment or offers of payment for stories, pictures or information, which seek to exploit a particular crime or to glorify or glamorise crime in general, must not be made directly or via agents to convicted or confessed criminals or to their associates – who may include family, friends and colleagues. ii) Editors invoking the public interest to justify payment or offers would need to demonstrate that there was good reason to believe the public interest would be served. If, despite payment, no public interest emerged, then the material should not be published. (http://www.pcc.org.uk/cop/practice.html)

Aim: To set myself a realistic timeframe for completing tasks within this project, aiming to motivate and organise myself in a professional manner

Version 1
https://docs.google.com/file/d/0B0xmKLQ2PkIRMFRVbnZmcUxVNXM/edit?usp=sharing

Version 2
https://drive.google.com/file/d/0B0xmKLQ2PkIRUXg4bElMbGlEMFU/edit?usp=sharing
Version 3     27/11/13
https://drive.google.com/file/d/0B0xmKLQ2PkIRdlBVWDdOSzZCU3M/edit?usp=sharing

Aim: To further identify those involved in the creation of a printed magazine and investigate issues prior to proudction

Fire fighting/troubleshooting
When planning the photo shoot you will have to plan your way through it for example, if your using your phone you will have to think where you can stop and charge your phone during the day. You will also have to plan where the best time slots will be to take particular shots for example if needing a lot of room for certain photos you will have to think of certain times of certain days where it will be not very busy and you will be able to access the room needed, you will also need to plan for where and when your personal would be available. All this will be in your plan which will need to be flexible for potential problems. When planning you will need to think of everything that could go wrong and have a plan b and other solutions to potential problems.
Potential problems and issues with equipment-

Lighting- May not be able to see what your trying to take images off, you will have to think when the best time to take the pictures are and will have to think what lighting options you made need to have the mot successful images

Camera - Batteries - Rain- Your camera could run out of battery, a resolution to this would be to carry round spare batteries if required or if using ipad/phone carry a charger to chare where possible. If the rain is an issue then a simple thing to do to stop this effecting the camera is get a umbrella to stop the product getting wet.

Lenses- There could be problems with the lenses of the camera (being dirty or possibly broken) You will need spare lenses in case of any problems

Clothes/Props- Clothes may not fit people who are in the images, a way to make sure they do either ask them to bring there items of clothing that would be suitable for the pictures, if purchasing items think of the people who will be wearing the clothes and get a size that could fit different sizes and think of things like belts if needed. You will also need to think how your getting props places, props could be to big to take in certain ways and you will have to think of how your going to get them to necessary places.

Tripod- Your camera/phone/ipad may not fit on to the tripod, when collecting equipment  what ever you will use you will need to make sure that the equipment you are using fits and stands up safely on to the item being used as a tripod.

SD card- You could get the wrong type of SD card or when you do have the correct card it may fill up, When taken a few photos you will need to back pictures up on your lap top so if the SD card does fill up the photos will be accessible on the lap top, another solution would be to have spare SD cards so a simple swap would be easy to do and allow you to take more images

Personnel
Availability- Some people you want to be in your photo shoot may not be able to make certain dates. When planning the pictures you will have to see when everyone is available and match up the people that will be in the same images and make sure they can make the certain dates and times.

Image- You will have to think of how people look and who will be the best person for each character. You will have to make sure the equipment is also suitable for the people in the images.

Back ups- You will have drop outs if someone some one is ill or cant make the planned date you will have to have a back up option for someone who can replace the person not attending in the image

Location
Accessibility- People may not know where a place is or how to get there, when planning the shoots you will have to communicate with people and make sure everyone can get to a certain place at a certain time

Best places- Some places may not be accessible at certain times, they could be to busy to perform the shoot or may have some things going on that will affect the photo shoot, when planning you will have to see the best times to go to places and the times you can go in places for example some pubs and stuff may be 18+ from 8 onwards.  You will have to think of the best times to go and take the images and what times they will look the best weather you want them busy or want more room so don't want many people.

Facilities
Food and Drink- You will need to make sure you have things around you to make sure you have the requirements you need, you will food and drink to get through the day

Aim: To research local products venues events businesses and identify how/why they are relevant to their target audience

Productions of magazines are paid for in one of 3 ways:

• Advertising brands and products within the magazine
• Purchase price
• Pre paid subscription services
• Sometimes magazines use all of the above to create money 

Name           Types (retail/shops-services-                 URL

                      Entertainment-Food/Drink)                                         

                                               

Brighton Dome                Entertainment                                                  http://brightondome.org

Brighton Concorde 2       Entertainment                                                  http://www.concorde2.co.uk

Brighton Komedia           Entertainment                                         http://www.komedia.co.uk/brighton/

Oosh Tours                      Service                                                             www.oooshtours.co.uk

O2                                    Retail/Service                                                  http://www.o2.co.uk

Vodafone                         Retail/Service                                  http://www.vodafone.co.uk/find-a-store/index.htm?cid=ps-car-    

                                                                                                                                 auto/h/soz/mc/evtyvt/svbom/sbssqr/dvyn

Met way studios               Services                                                       metwaystudios.co.uk

Size                                   Retail/shops                             http://www.size.co.uk/home

 

 DJ Store                           Retail/shops                                                     www.dance2.co.uk

Fair                                    Retail/Shops                                                     www.thefairshop.co.uk

Seven bees Cafe                Food and drink                                         http://hideawaycafe.wordpress.com

Planet India                        Food and drink                 http://www.tripadvisor.co.uk/Restaurant_Review-     

                                                                                                           g186273-d1739367-Reviews-Planet_India-Brighton_ East_Sussex_England.html

Nandos                              Food and drink                        http://www.nandos.co.uk/restruant/brighton

Different target audiences: 

• Mass Market women- 

  In every home multiple purchase decisions are being made every day by the women of the household. This makes mass market women an ideal advertising audience.

• Upmarket men- 

  Upmarket men are adventurous, busy energetic people. They embrace life for its highs, they follow their passions habitually and they seek out information and advice to enhance their enjoyment of it.

• Upmarket Women- 

  Confident, selective and exacting in all they do, upmarket women have a wide variety of interests. IPC Media caters for them through a portfolio of famous media brands, printed and online.

   
• Young men- 

  The guy whose uniform includes woven shirts, narrow ties and vintage-style accessories. Who’s downloaded Arctic Monkeys to his iPod and Lucy Pinder to his phone.

Which local advertisers would you welcome to feature in your publication and why?
The football at the amex, football is very popular and liked by many people and many people go and watch.
Concorde 2, concorde 2 is a very popular music area
Pubs, The hob goblin, this is a big pub for my target audience which are indie this is a indie pub and is one of the last indie pubs available
Shops route one, this is the type of shop my target audience I think will shop in
Ackerman, this is where indie people may get there instruments as many will play
 

 

Aim: To consider what makes good market research and start draft of a questionnaire to help me plan my magazine

How do you make an effective and helpful questionnaire?

• Make sure that the question is clear what you are asking
• Make sure there is an option for everyone
• Make sure it it clear where the something will feature for the magazine
• Make sure it is clear and tidy and you know where to answer each option of each questions
• Give examples of the question for example if a question about fonts name them in the font that is being questioned
• Where there answer will be used for example if asking what colours you think should be used say where they will be used and what they will be used for
• When using the other choice make sure there is a please specify
• Controll how they respond get qualititve data  
• Tell the person how to answer the question
• Make sure questionnaire is laid out neatly
• Make sure quetionnaire is laid out in a logical answer
• Think of wording within questions... using perfer for example would make them make a decision
• Using numbers to measure there agreement with something
• Dont waste time ask about what you want to know
• Ask precise questions not vague ones
• Limit responses the person can give you so you can handle the options more easily

Likert scale- this measures the responder's attitude towards a particular subject
For example
Hip hop music causes violance among its audience
1) Strongly agree
2) Agree
3) Neither agree or disagree
4) Disagree
5) Strongly disagree

Semantic-differential-scale, this users numbers to measure your opinion
For example
Violant   1  2  3  4  5     Non-violant
Sexist     1  2  3  4  5     Non-sexist
Racist   1  2  3  4  5     Non-racist



Topics I will need to ask about in my questionnaire

• Age
• Gender
• Lifestyle (hobbies- sport if so please list, gaming, listen to music, socialising)
• Music they like (bands , genres, sub genres)
• Number order bands/artists
• If they prefer bands or solo artists
• Boy or girl bands
• Boy of girl solo artists
• Images they like (examples)
• Makes they like/wear for advertising
• How they like to listen to music, streaming (spotify, we7) downloads (amazon, youtube converter)
• If they go to live events
• Where do they listen to music (devices-lap top ipod phone)
• Are you a buyer of a magazine
• If so which ones
• If so how often
• Do you read magazines (borrow of friends, when waiting at places like doctors)
• Have you heard of (list of magazines)
• Have you been to venues in Brighton (if so have options and other)
• Have you been to events in Brighton? (shakedown gay pride)
• If you havnt would you like to go to any events in brighton?
• Brighton festivle
• do you follow any music blogs
• do you follow any blogs from brighton
• Where they go in free time (shops parks)
• Colour schemes
• What mechandise they would be willing to buy
• Style of photography
• Representation of males and females
• Preference of font
• Perfered mag titles
• Freebies, give aways, competitions they would be interesting

What makes a good questionnaire evaluation?

• Clear results
• Saying what more could have been asked
• What questions were informative and how they are informative
• What questions could have been narrowed down to get smaller set of results
• Tables and pie charts are usles ways of displaying informtion clears
• Talk about weaknesses, wrong questions, not enough options
• Mention any suprise results
• Range of options
• Explain what the point of the questionnaire was, what was i trying to learn?
• Logical order explaining what you learnt from each question
• Think if the people answering the questionnaire where my questionnaire
• How could i have done this better?
• How can i improve the style of questions
• How can i now research more for what my target audience wants
• Did information actually help make decisions on the magazine or confuse me
• What did you wish you asked about but didnt? what you going to do about it?

Aim: To decide which genre we would prefer to focus our research and plans on and create a moodboard of initial ideas

The genre I will focus my planning and research on for my local music magazine is Indie.

 Real bands/artists that may be suitable to refer to:

• Mumford and sons
• Kings of leon
• PJ Harvey
• The Wombats
• Crystal Castles
• The Horrors
• Blur
• Paul Weller
• Paul Smith
• Akala

Types of products advertised:

• Alcohol, Becks
• Converse
• Snickers
• Festivals
• Fable III (Xbox game)
• TV programmes (The inbetweeners)
• JD (the duffer)
• Cannon Camera
• Orange 10% off student special
• Fred Perry
• Vodafone
• HMV/Virgin
• Smoking accessories
• Lacoste
• Blockbuster  

How I imagine my target audience (style, hobbies, likes): Young men, students, like going to the pub, like festivals

Aim: To decide which genre we would prefer to focous our research and plans on and create a moodboard of initial ideas

Information on editiors

Roles and information on magazine editors

A magazine features editor is responsible for the content and quality of their publication and ensures that stories are engaging and informative.

Most opportunities are in large publishing companies that produce a wide range of titles. These include weekly and monthly consumer or lifestyle titles, which are commonly referred to as 'glossy' magazines.

However, features editors are also employed by trade magazines, specialist publishers, online media and in-house magazines.

Magazine features editors do not always need specialist knowledge of the subject they cover, unless the content is highly technical, although an interest in the subject is usually expected.

Typical work activities

The role will vary according to the size of the publication and the nature of its content, but responsibilities will typically include:

·         overseeing the layout, appearance and content of feature articles;

·         generating ideas for features with writing staff;

·         commissioning articles from freelance and in-house writers;

·         managing writing staff and freelance feature writers;

·         editing and re-writing articles, some of which may be rejected or returned to the writer for revision;

·         overseeing artwork, design and photography for the features section of the magazine;

·         attending photo shoots;

·         organising meetings with writers and artists to discuss ideas for artwork, layout and features;

·         negotiating payments with freelance writers;

·         understanding and complying with media law and industry ethical guidelines;

·         selecting feature articles for each issue;

·         sending out briefs to writers, which can include word count, deadline, fee and writing style;

·         proofreading all pages before going to press;

·         raising the profile of the magazine;

·         networking with others at industry events;

·         assisting other staff to meet their deadlines.

Aim: To analyse music magazines, considering how their genre is conveyed and the typical features of a front cover

Music magazines I have heard of

• NME
• XXL
• Kerrang!
• Mojo
• The source (local Brighton music scene
• The source (hip hop)
• Uncut
• DJ
• Mixmag

Music Magazines I have read/bought
I have never bought or read a music magazine



Textual analysis

• Magazine title: Q

• Publisher: Bauer Media Group

• Target audience (age, gender, lifestyle): Age: 20-50 is the targeted age range because there is a range of new and old music. I believe the gender targeted is male as the pictures of bands are predominantly male and the adverts are male orientated with things such as suits advertised in the magazine. More sophisticated as the first page is an advert of an expensive after shave Chanel.  

• Genre: Classic Rock, Rock, 

• Main bands featured: Muse, The vaccines, The sex pistols, Michael Jackson, Cat power

• A selection of article subjects: Interviews (John Lydon) Articles on artists (Tulisa includes questions to her, title, 'How did a nice girl like this become Britain's most ambitious pop star?' Recommendations, Advertisements. 

• Description of 3 male photos- how are they 'represented'?:  The first picture I selected is a very odd picture. It is colourful and cartoon it advertises an old band which you can see in the edited picture.

          The next picture I took was of Muse the band. The 3 of them in this picture look very serious and concentrated. 

 

          The last picture I took was of The group Mumford and Sons The four of them a laughing smiling and look like they are having a good time.

• Description of 3 female photos- how are they 'represented'?: The first women picture I selected was of Chan Marshall aka Cat Power. It is a picture of her in the sea smoking a cigarette. It seems quite an aggressive picture of a troubled lady who is confused and nervous

          The next picture I took was off a with odd glasses on. The picture indicates they are having a good laugh while also looking quite strange

• What ideologies or points of attitude are implied?:

• Summary of products advertised:  Chanel aftershave, The Vaccines album, Two door cinema club, Havana alcohol, speakers, Suit advertised from top man, Bob Dylans new album, Phone, Bacardi,  
  

The importance of advertising

Advertising is a form of communication to show off there product. Advertisements are there to show off there product/design and give reasons customers may spend there money on the particular event/service/product and why it is better than other competition.

This picture was taken from the free magazine called the Brighton Source. In this magazine it is full of advertisements and advertises over 1,300 different event listings such as gigs and clubs.

There are many different ways to advertise, to name a
 few

• Television
• Radio
• Newspapers
• Leaflets
• Hand-outs
• Magazines
• Internet pop ups
• Billboards

There are many things to think about when advertising, for example when advertising the person creating the advertisement will need to think where best to show off the adverts for where the target audience will see for example if you are aiming advertisements at school children you would not advertise between 8 and 3 30 as most children will be in school so advertising at this point would be a waste. There are also many legal requirements you need to meet for the magazine to be published and up for sale.

AIM: To consider how magazine staff are divded in terms of their skills... To identify which skills are needed to do particular jobs in the publishing industry

The Publishing sector in the UK

• The publishing industry employs over 195,000 people, representing approximately 36% of the creative media workforce
• 51,000 people employed in the newspaper sector
• 50,500 work in journals and magazines
• 33,000 in the book industry
• 12,000 in other information service activities

      See www.creativeskillset.org

 

• The magazine I compared this with was XXL
• The jobs listed are different because NME had many people working with them compared to XXL for example XXL had 5 different areas for people to work in, in the advertising department whereas NME 22 
• The magazines don't have any of the exact same job names but have similar jobs
• They both use the words Editor a lot. The word director comes up a lot also in both magazines

What do you think are the responsibilities of a chief editor?

• To make sure the text isn't copied
• To check the magazine is fit to be published and check for any mistakes
• Make sure everything is legal
• Make sure what you are saying is reliable and the that the information is accurate
• Make sure the editors are doing the right thing
• As the editor you are the public face of the story and often release statements in all platforms of the publication
• Attends functions, events, awards and ceremonies
• Decide on the narrative or theme on each addition
• Lead meetings
• Budget control
• Publish an editor calendar to highlight themes in appropriate months
• Strategic planning
• Overall decisions on any change of deadlines set
• Manage careers of present and new staff motivating the team
• Legal decisions (following PCC guidelines which is the press complaints commission)
• Communicate with publisher, marketing debts, media sales team PR, agencies
• Build up contacts and connections

People involved in making a magazine...
Photographers
Interviewers
Editors
Writiers