Aim: To research local products venues events businesses and identify how/why they are relevant to their target audience

Productions of magazines are paid for in one of 3 ways:

• Advertising brands and products within the magazine
• Purchase price
• Pre paid subscription services
• Sometimes magazines use all of the above to create money 

Name           Types (retail/shops-services-                 URL

                      Entertainment-Food/Drink)                                         

                                               

Brighton Dome                Entertainment                                                  http://brightondome.org

Brighton Concorde 2       Entertainment                                                  http://www.concorde2.co.uk

Brighton Komedia           Entertainment                                         http://www.komedia.co.uk/brighton/

Oosh Tours                      Service                                                             www.oooshtours.co.uk

O2                                    Retail/Service                                                  http://www.o2.co.uk

Vodafone                         Retail/Service                                  http://www.vodafone.co.uk/find-a-store/index.htm?cid=ps-car-    

                                                                                                                                 auto/h/soz/mc/evtyvt/svbom/sbssqr/dvyn

Met way studios               Services                                                       metwaystudios.co.uk

Size                                   Retail/shops                             http://www.size.co.uk/home

 

 DJ Store                           Retail/shops                                                     www.dance2.co.uk

Fair                                    Retail/Shops                                                     www.thefairshop.co.uk

Seven bees Cafe                Food and drink                                         http://hideawaycafe.wordpress.com

Planet India                        Food and drink                 http://www.tripadvisor.co.uk/Restaurant_Review-     

                                                                                                           g186273-d1739367-Reviews-Planet_India-Brighton_ East_Sussex_England.html

Nandos                              Food and drink                        http://www.nandos.co.uk/restruant/brighton

Different target audiences: 

• Mass Market women- 

  In every home multiple purchase decisions are being made every day by the women of the household. This makes mass market women an ideal advertising audience.

• Upmarket men- 

  Upmarket men are adventurous, busy energetic people. They embrace life for its highs, they follow their passions habitually and they seek out information and advice to enhance their enjoyment of it.

• Upmarket Women- 

  Confident, selective and exacting in all they do, upmarket women have a wide variety of interests. IPC Media caters for them through a portfolio of famous media brands, printed and online.

   
• Young men- 

  The guy whose uniform includes woven shirts, narrow ties and vintage-style accessories. Who’s downloaded Arctic Monkeys to his iPod and Lucy Pinder to his phone.

Which local advertisers would you welcome to feature in your publication and why?
The football at the amex, football is very popular and liked by many people and many people go and watch.
Concorde 2, concorde 2 is a very popular music area
Pubs, The hob goblin, this is a big pub for my target audience which are indie this is a indie pub and is one of the last indie pubs available
Shops route one, this is the type of shop my target audience I think will shop in
Ackerman, this is where indie people may get there instruments as many will play
 

 

Aim: To consider what makes good market research and start draft of a questionnaire to help me plan my magazine

How do you make an effective and helpful questionnaire?

• Make sure that the question is clear what you are asking
• Make sure there is an option for everyone
• Make sure it it clear where the something will feature for the magazine
• Make sure it is clear and tidy and you know where to answer each option of each questions
• Give examples of the question for example if a question about fonts name them in the font that is being questioned
• Where there answer will be used for example if asking what colours you think should be used say where they will be used and what they will be used for
• When using the other choice make sure there is a please specify
• Controll how they respond get qualititve data  
• Tell the person how to answer the question
• Make sure questionnaire is laid out neatly
• Make sure quetionnaire is laid out in a logical answer
• Think of wording within questions... using perfer for example would make them make a decision
• Using numbers to measure there agreement with something
• Dont waste time ask about what you want to know
• Ask precise questions not vague ones
• Limit responses the person can give you so you can handle the options more easily

Likert scale- this measures the responder's attitude towards a particular subject
For example
Hip hop music causes violance among its audience
1) Strongly agree
2) Agree
3) Neither agree or disagree
4) Disagree
5) Strongly disagree

Semantic-differential-scale, this users numbers to measure your opinion
For example
Violant   1  2  3  4  5     Non-violant
Sexist     1  2  3  4  5     Non-sexist
Racist   1  2  3  4  5     Non-racist



Topics I will need to ask about in my questionnaire

• Age
• Gender
• Lifestyle (hobbies- sport if so please list, gaming, listen to music, socialising)
• Music they like (bands , genres, sub genres)
• Number order bands/artists
• If they prefer bands or solo artists
• Boy or girl bands
• Boy of girl solo artists
• Images they like (examples)
• Makes they like/wear for advertising
• How they like to listen to music, streaming (spotify, we7) downloads (amazon, youtube converter)
• If they go to live events
• Where do they listen to music (devices-lap top ipod phone)
• Are you a buyer of a magazine
• If so which ones
• If so how often
• Do you read magazines (borrow of friends, when waiting at places like doctors)
• Have you heard of (list of magazines)
• Have you been to venues in Brighton (if so have options and other)
• Have you been to events in Brighton? (shakedown gay pride)
• If you havnt would you like to go to any events in brighton?
• Brighton festivle
• do you follow any music blogs
• do you follow any blogs from brighton
• Where they go in free time (shops parks)
• Colour schemes
• What mechandise they would be willing to buy
• Style of photography
• Representation of males and females
• Preference of font
• Perfered mag titles
• Freebies, give aways, competitions they would be interesting

What makes a good questionnaire evaluation?

• Clear results
• Saying what more could have been asked
• What questions were informative and how they are informative
• What questions could have been narrowed down to get smaller set of results
• Tables and pie charts are usles ways of displaying informtion clears
• Talk about weaknesses, wrong questions, not enough options
• Mention any suprise results
• Range of options
• Explain what the point of the questionnaire was, what was i trying to learn?
• Logical order explaining what you learnt from each question
• Think if the people answering the questionnaire where my questionnaire
• How could i have done this better?
• How can i improve the style of questions
• How can i now research more for what my target audience wants
• Did information actually help make decisions on the magazine or confuse me
• What did you wish you asked about but didnt? what you going to do about it?

Aim: To decide which genre we would prefer to focus our research and plans on and create a moodboard of initial ideas

The genre I will focus my planning and research on for my local music magazine is Indie.

 Real bands/artists that may be suitable to refer to:

• Mumford and sons
• Kings of leon
• PJ Harvey
• The Wombats
• Crystal Castles
• The Horrors
• Blur
• Paul Weller
• Paul Smith
• Akala

Types of products advertised:

• Alcohol, Becks
• Converse
• Snickers
• Festivals
• Fable III (Xbox game)
• TV programmes (The inbetweeners)
• JD (the duffer)
• Cannon Camera
• Orange 10% off student special
• Fred Perry
• Vodafone
• HMV/Virgin
• Smoking accessories
• Lacoste
• Blockbuster  

How I imagine my target audience (style, hobbies, likes): Young men, students, like going to the pub, like festivals

Aim: To decide which genre we would prefer to focous our research and plans on and create a moodboard of initial ideas

Information on editiors

Roles and information on magazine editors

A magazine features editor is responsible for the content and quality of their publication and ensures that stories are engaging and informative.

Most opportunities are in large publishing companies that produce a wide range of titles. These include weekly and monthly consumer or lifestyle titles, which are commonly referred to as 'glossy' magazines.

However, features editors are also employed by trade magazines, specialist publishers, online media and in-house magazines.

Magazine features editors do not always need specialist knowledge of the subject they cover, unless the content is highly technical, although an interest in the subject is usually expected.

Typical work activities

The role will vary according to the size of the publication and the nature of its content, but responsibilities will typically include:

·         overseeing the layout, appearance and content of feature articles;

·         generating ideas for features with writing staff;

·         commissioning articles from freelance and in-house writers;

·         managing writing staff and freelance feature writers;

·         editing and re-writing articles, some of which may be rejected or returned to the writer for revision;

·         overseeing artwork, design and photography for the features section of the magazine;

·         attending photo shoots;

·         organising meetings with writers and artists to discuss ideas for artwork, layout and features;

·         negotiating payments with freelance writers;

·         understanding and complying with media law and industry ethical guidelines;

·         selecting feature articles for each issue;

·         sending out briefs to writers, which can include word count, deadline, fee and writing style;

·         proofreading all pages before going to press;

·         raising the profile of the magazine;

·         networking with others at industry events;

·         assisting other staff to meet their deadlines.

Aim: To analyse music magazines, considering how their genre is conveyed and the typical features of a front cover

Music magazines I have heard of

• NME
• XXL
• Kerrang!
• Mojo
• The source (local Brighton music scene
• The source (hip hop)
• Uncut
• DJ
• Mixmag

Music Magazines I have read/bought
I have never bought or read a music magazine



Textual analysis

• Magazine title: Q

• Publisher: Bauer Media Group

• Target audience (age, gender, lifestyle): Age: 20-50 is the targeted age range because there is a range of new and old music. I believe the gender targeted is male as the pictures of bands are predominantly male and the adverts are male orientated with things such as suits advertised in the magazine. More sophisticated as the first page is an advert of an expensive after shave Chanel.  

• Genre: Classic Rock, Rock, 

• Main bands featured: Muse, The vaccines, The sex pistols, Michael Jackson, Cat power

• A selection of article subjects: Interviews (John Lydon) Articles on artists (Tulisa includes questions to her, title, 'How did a nice girl like this become Britain's most ambitious pop star?' Recommendations, Advertisements. 

• Description of 3 male photos- how are they 'represented'?:  The first picture I selected is a very odd picture. It is colourful and cartoon it advertises an old band which you can see in the edited picture.

          The next picture I took was of Muse the band. The 3 of them in this picture look very serious and concentrated. 

 

          The last picture I took was of The group Mumford and Sons The four of them a laughing smiling and look like they are having a good time.

• Description of 3 female photos- how are they 'represented'?: The first women picture I selected was of Chan Marshall aka Cat Power. It is a picture of her in the sea smoking a cigarette. It seems quite an aggressive picture of a troubled lady who is confused and nervous

          The next picture I took was off a with odd glasses on. The picture indicates they are having a good laugh while also looking quite strange

• What ideologies or points of attitude are implied?:

• Summary of products advertised:  Chanel aftershave, The Vaccines album, Two door cinema club, Havana alcohol, speakers, Suit advertised from top man, Bob Dylans new album, Phone, Bacardi,  
  

The importance of advertising

Advertising is a form of communication to show off there product. Advertisements are there to show off there product/design and give reasons customers may spend there money on the particular event/service/product and why it is better than other competition.

This picture was taken from the free magazine called the Brighton Source. In this magazine it is full of advertisements and advertises over 1,300 different event listings such as gigs and clubs.

There are many different ways to advertise, to name a
 few

• Television
• Radio
• Newspapers
• Leaflets
• Hand-outs
• Magazines
• Internet pop ups
• Billboards

There are many things to think about when advertising, for example when advertising the person creating the advertisement will need to think where best to show off the adverts for where the target audience will see for example if you are aiming advertisements at school children you would not advertise between 8 and 3 30 as most children will be in school so advertising at this point would be a waste. There are also many legal requirements you need to meet for the magazine to be published and up for sale.

AIM: To consider how magazine staff are divded in terms of their skills... To identify which skills are needed to do particular jobs in the publishing industry

The Publishing sector in the UK

• The publishing industry employs over 195,000 people, representing approximately 36% of the creative media workforce
• 51,000 people employed in the newspaper sector
• 50,500 work in journals and magazines
• 33,000 in the book industry
• 12,000 in other information service activities

      See www.creativeskillset.org

 

• The magazine I compared this with was XXL
• The jobs listed are different because NME had many people working with them compared to XXL for example XXL had 5 different areas for people to work in, in the advertising department whereas NME 22 
• The magazines don't have any of the exact same job names but have similar jobs
• They both use the words Editor a lot. The word director comes up a lot also in both magazines

What do you think are the responsibilities of a chief editor?

• To make sure the text isn't copied
• To check the magazine is fit to be published and check for any mistakes
• Make sure everything is legal
• Make sure what you are saying is reliable and the that the information is accurate
• Make sure the editors are doing the right thing
• As the editor you are the public face of the story and often release statements in all platforms of the publication
• Attends functions, events, awards and ceremonies
• Decide on the narrative or theme on each addition
• Lead meetings
• Budget control
• Publish an editor calendar to highlight themes in appropriate months
• Strategic planning
• Overall decisions on any change of deadlines set
• Manage careers of present and new staff motivating the team
• Legal decisions (following PCC guidelines which is the press complaints commission)
• Communicate with publisher, marketing debts, media sales team PR, agencies
• Build up contacts and connections

People involved in making a magazine...
Photographers
Interviewers
Editors
Writiers