Aim: To research local products venues events businesses and identify how/why they are relevant to their target audience

Productions of magazines are paid for in one of 3 ways:

• Advertising brands and products within the magazine
• Purchase price
• Pre paid subscription services
• Sometimes magazines use all of the above to create money 

Name           Types (retail/shops-services-                 URL

                      Entertainment-Food/Drink)                                         

                                               

Brighton Dome                Entertainment                                                  http://brightondome.org

Brighton Concorde 2       Entertainment                                                  http://www.concorde2.co.uk

Brighton Komedia           Entertainment                                         http://www.komedia.co.uk/brighton/

Oosh Tours                      Service                                                             www.oooshtours.co.uk

O2                                    Retail/Service                                                  http://www.o2.co.uk

Vodafone                         Retail/Service                                  http://www.vodafone.co.uk/find-a-store/index.htm?cid=ps-car-    

                                                                                                                                 auto/h/soz/mc/evtyvt/svbom/sbssqr/dvyn

Met way studios               Services                                                       metwaystudios.co.uk

Size                                   Retail/shops                             http://www.size.co.uk/home

 

 DJ Store                           Retail/shops                                                     www.dance2.co.uk

Fair                                    Retail/Shops                                                     www.thefairshop.co.uk

Seven bees Cafe                Food and drink                                         http://hideawaycafe.wordpress.com

Planet India                        Food and drink                 http://www.tripadvisor.co.uk/Restaurant_Review-     

                                                                                                           g186273-d1739367-Reviews-Planet_India-Brighton_ East_Sussex_England.html

Nandos                              Food and drink                        http://www.nandos.co.uk/restruant/brighton

Different target audiences: 

• Mass Market women- 

  In every home multiple purchase decisions are being made every day by the women of the household. This makes mass market women an ideal advertising audience.

• Upmarket men- 

  Upmarket men are adventurous, busy energetic people. They embrace life for its highs, they follow their passions habitually and they seek out information and advice to enhance their enjoyment of it.

• Upmarket Women- 

  Confident, selective and exacting in all they do, upmarket women have a wide variety of interests. IPC Media caters for them through a portfolio of famous media brands, printed and online.

   
• Young men- 

  The guy whose uniform includes woven shirts, narrow ties and vintage-style accessories. Who’s downloaded Arctic Monkeys to his iPod and Lucy Pinder to his phone.

Which local advertisers would you welcome to feature in your publication and why?
The football at the amex, football is very popular and liked by many people and many people go and watch.
Concorde 2, concorde 2 is a very popular music area
Pubs, The hob goblin, this is a big pub for my target audience which are indie this is a indie pub and is one of the last indie pubs available
Shops route one, this is the type of shop my target audience I think will shop in
Ackerman, this is where indie people may get there instruments as many will play