Wednesday, 25 September 2013

Aim: To consider what makes good market research and start draft of a questionnaire to help me plan my magazine

How do you make an effective and helpful questionnaire?

  • Make sure that the question is clear what you are asking
  • Make sure there is an option for everyone
  • Make sure it it clear where the something will feature for the magazine
  • Make sure it is clear and tidy and you know where to answer each option of each questions
  • Give examples of the question for example if a question about fonts name them in the font that is being questioned
  • Where there answer will be used for example if asking what colours you think should be used say where they will be used and what they will be used for
  • When using the other choice make sure there is a please specify
  • Controll how they respond get qualititve data  
  • Tell the person how to answer the question
  • Make sure questionnaire is laid out neatly
  • Make sure quetionnaire is laid out in a logical answer
  • Think of wording within questions... using perfer for example would make them make a decision
  • Using numbers to measure there agreement with something
  • Dont waste time ask about what you want to know
  • Ask precise questions not vague ones
  • Limit responses the person can give you so you can handle the options more easily

Likert scale- this measures the responder's attitude towards a particular subject
For example
Hip hop music causes violance among its audience
1) Strongly agree
2) Agree
3) Neither agree or disagree
4) Disagree
5) Strongly disagree

Semantic-differential-scale, this users numbers to measure your opinion
For example
Violant   1  2  3  4  5     Non-violant
Sexist     1  2  3  4  5     Non-sexist
Racist   1  2  3  4  5     Non-racist



Topics I will need to ask about in my questionnaire

  • Age
  • Gender
  • Lifestyle (hobbies- sport if so please list, gaming, listen to music, socialising)
  • Music they like (bands , genres, sub genres)
  • Number order bands/artists
  • If they prefer bands or solo artists
  • Boy or girl bands
  • Boy of girl solo artists
  • Images they like (examples)
  • Makes they like/wear for advertising
  • How they like to listen to music, streaming (spotify, we7) downloads (amazon, youtube converter)
  • If they go to live events
  • Where do they listen to music (devices-lap top ipod phone)
  • Are you a buyer of a magazine
  • If so which ones
  • If so how often
  • Do you read magazines (borrow of friends, when waiting at places like doctors)
  • Have you heard of (list of magazines)
  • Have you been to venues in Brighton (if so have options and other)
  • Have you been to events in Brighton? (shakedown gay pride)
  • If you havnt would you like to go to any events in brighton?
  • Brighton festivle
  • do you follow any music blogs
  • do you follow any blogs from brighton
  • Where they go in free time (shops parks)
  • Colour schemes
  • What mechandise they would be willing to buy
  • Style of photography
  • Representation of males and females
  • Preference of font
  • Perfered mag titles
  • Freebies, give aways, competitions they would be interesting

What makes a good questionnaire evaluation?


  • Clear results
  • Saying what more could have been asked
  • What questions were informative and how they are informative
  • What questions could have been narrowed down to get smaller set of results
  • Tables and pie charts are usles ways of displaying informtion clears
  • Talk about weaknesses, wrong questions, not enough options
  • Mention any suprise results
  • Range of options
  • Explain what the point of the questionnaire was, what was i trying to learn?
  • Logical order explaining what you learnt from each question
  • Think if the people answering the questionnaire where my questionnaire
  • How could i have done this better?
  • How can i improve the style of questions
  • How can i now research more for what my target audience wants
  • Did information actually help make decisions on the magazine or confuse me
  • What did you wish you asked about but didnt? what you going to do about it?





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