The importance of advertising

Advertising is a form of communication to show off there product. Advertisements are there to show off there product/design and give reasons customers may spend there money on the particular event/service/product and why it is better than other competition.

This picture was taken from the free magazine called the Brighton Source. In this magazine it is full of advertisements and advertises over 1,300 different event listings such as gigs and clubs.

There are many different ways to advertise, to name a
 few

• Television
• Radio
• Newspapers
• Leaflets
• Hand-outs
• Magazines
• Internet pop ups
• Billboards

There are many things to think about when advertising, for example when advertising the person creating the advertisement will need to think where best to show off the adverts for where the target audience will see for example if you are aiming advertisements at school children you would not advertise between 8 and 3 30 as most children will be in school so advertising at this point would be a waste. There are also many legal requirements you need to meet for the magazine to be published and up for sale.