Aim: To decide which genre we would prefer to focus our research and plans on and create a moodboard of initial ideas

The genre I will focus my planning and research on for my local music magazine is Indie.

 Real bands/artists that may be suitable to refer to:

• Mumford and sons
• Kings of leon
• PJ Harvey
• The Wombats
• Crystal Castles
• The Horrors
• Blur
• Paul Weller
• Paul Smith
• Akala

Types of products advertised:

• Alcohol, Becks
• Converse
• Snickers
• Festivals
• Fable III (Xbox game)
• TV programmes (The inbetweeners)
• JD (the duffer)
• Cannon Camera
• Orange 10% off student special
• Fred Perry
• Vodafone
• HMV/Virgin
• Smoking accessories
• Lacoste
• Blockbuster  

How I imagine my target audience (style, hobbies, likes): Young men, students, like going to the pub, like festivals