Thursday, 27 February 2014

Fonts

Font= One particular style of text
Typeface= a font family- a collection of similar fonts
Style= Design or make in a particular form. Possibly designate with a particular name, description, or title.

Text used in a double page spreads
Headlines
Blocks of texts
Arranged with boxes
Arranged with columns
Pull quotes 

Examples of Fonts
Times new roman, Calibri, Arial, Arial bold, Comic sans, Batang and chiller
 
How can fonts be styled?
Itaic, Bold, Condensed, Extended and small capitals
Condensed= Font is made narrow
Extended= Font is widened

Font & Typeface
In the UK & USA font is measured in points approx. 72 points to the inch
In Europe the system has been used since 1400s where font is measured in cicero units

Didot
Didot is the name of a family of French printers, punch-cutters and publishers. Through its achievements and advancements in printing, publishing and typography, the family has lent its name to typographic measurements developed by François-Ambroise Didot and the Didot typeface developed by Firmin Didot.

Serif= A slight projection finishing off a stroke of a letter in certain typefaces.
San serif= Text without the line finishing off a letter

Fonts and Print
There can be issues of compatibility with fonts between different software
Using PDFs and embedding fonts can help

There are different digital formats which display fonts
Truetype- By apple, Microsoft 1990
PostScript- type 1- By adobe 1985
OpenType- By adobe Microsoft


Leading, Kerning, Justification
Leading- White space between lines of text to separate rows

Kerning- adjust the spacing between (characters) in a piece of text to be printed.

Justification- In typesetting, justification (sometimes referred to as 'full justification') is the typographic alignment setting of text or images within a column or "measure" to align along both the left and right margin. Text set this way is said to be "justified."



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